SKILLS AND EXPERIENCE

Marketing Skills

Marketing Skills
“Holly was instrumental at Kapost. She brought a thoughtfulness to understanding our market, competitors and customers that was unparalleled. As a member of our product management team, I leaned on Holly as a strategic partner and eagerly anticipated her analysis whenever heading into new planning cycles. Beyond what she tactically brought to the table, Holly is also a great colleague—very supportive, energetic and emotionally intelligent.”
— Sarah Pontier, Director of Product at Kapost

Product and Digital Marketing Accomplishments

  • Worked in cross-functional teams to deliver a digital product tour, a lead-generating content operations maturity survey, and digital content for integrations and professional services launches

  • Developed core assets heavily used by sales and customer success teams including product collateral and presentation decks

  • Conducted 15+ enablement sessions on positioning and differentiation to sales, product, customer success, and marketing teams while owning competitive research for Kapost

  • Lead a cross-functional team in an ABM pilot program focused on customer retention, and tested new digital collateral, customer advocacy opportunities, and a product training program that helped secure renewal for at-risk MRR

  • Created the product strategy, designed and developed both the website and core product for a travel startup I founded to create unique and off-the-beaten path travel experiences

  • Led global marketing initiatives, communications and go-to-market plans for cycling technology products including trade show events, content marketing, video, social media, email marketing, brand partnerships and sponsorship activation

  • Managed a $75,000 software project including writing the product scope, selecting an agency to complete the project, collaborating with design and development teams, building a go-to-market plan, and working with initial customers to successfully implement the product

  • Managed growth for a cycling technology training program which grew from a single location to 12 international locations and teaching partners offering courses in several languages

  • Created an online certification renewal program for cycling technology company to create a new revenue stream, increase client engagement, improve brand standards, and increase product sales opportunities

“Holly continuously impressed me with her work ethic and ability to take on new challenges. I would often rely on Holly for communicating our products and brand, and she helped us become the industry standard for bike fitting. She is very personable, great at creating relationships with customers, and truly understands the world of digital marketing. Due to her intelligence, knowledge, and great work ethic, she would be an incredible asset to any company.”
— Tyler Brown, Lead Software Engineer at Retül

Business Development and Partnership Highlights

  • Closed $1 million in sales for early-stage cycling technology startup that was acquired by Specialized Bicycle Components, one of the world’s top three bike manufacturers

  • Helped cycling industry clients implement technology solutions customized to their business models in domestic and international markets

  • Served as sponsorship activation contact for WorldTour cycling teams and the USA Triathlon program

  • Closed $2 million in sales of insurance premium and consulted on risk management for fitness industry accounts including Gold's Gym, Planet Fitness, World Gym and Anytime Fitness

  • Met with and pitched to cycling and fitness industry clients and strategic partners at 20+ domestic and international trade shows

“Holly was an excellent asset for our company. In a business where self-direction and independent decision-making are paramount, she succeeded in both closing sales and setting up processes to ensure that we could continue to grow sales in the future.”
— Cliff Simms, Head of Retül at Specialized Bicycle Components

Experience

Head of Growth
Proximity
Montrose and Grand Junction, CO

Product Marketing Manager
Kapost
Boulder, CO

Founder
Vandervie
Denver, CO

Sales and Marketing Manager, Retül
Specialized Bicycle Components
Boulder, CO

Sales and Marketing Manager
Retül
Boulder, CO

Sales and Marketing Representative
Fitness Insurance
Englewood, CO

Member Accounts Representative
Greenwood Athletic and Tennis Club
Greenwood Village, CO

Education

MA
University of Denver
New Media and Internet Marketing
Denver, CO
2013

BA
Colorado State University
Finance
Fort Collins, CO
2005